Kvetch

Please stop saying “The Apple of [whatever]” or “The Tesla of [whatever]”.

Make whatever you’re making “The Whatever of Whatever”.

And for Dog’s sake, whoever wrote “The Tesla of iPhone cases” for the ad I just saw — you should be fired.

While we’re at it, stop calling everything “tactical” too.

[Followup, all credit to a certain brilliant friend…]

This kvetch is really the kvetch of kvetches.